It used to be that you measured your success on Facebook by how many ‘Likes’ or back then, ‘Fans’ you had on your page. But now that Facebook is moving towards a pay to play site, do ‘Likes’ matter any more? Here’s what I mean.
Let’s say your page has 100 ‘Likes’, but you create some pretty cool posts and people like and share that content and your posts reach 250-300 people. That’s pretty good right? Compare that to a page that has 1000 ‘Likes’ but posts some not so great content and only reaches 80-100 people. Which page would you rather have? People tend to ‘Like’ pages and then never interact, share, like or even SEE what that page is posting.
The reason is because Facebook wants to generate revenue in order to boost their sales. That’s fine except that now Facebook is becoming an expensive site to do business on. If you pay $5.00 to boost a post you can see your reach increase by 500-800 people. This will obviously help you gain some ‘Likes’ but more importantly, it gets you a further reach. I contend that your reach is more important than your ‘Likes’ on Facebook. That’s not to say that you shouldn’t try to get more likes, I’m just saying that even when people like your Facebook page, they are not guaranteed to see your content. I wish Facebook would let your posts reach those individuals who voluntarily ‘like’ your page see your content. They obviously want to see your content or they wouldn’t have liked your page in the first place. That’s another post for another time though.
I would love to know what other marketers think. Whether you completely disagree, fully agree or kind of agree, I would love to hear what you have to say. Will Facebook’s ‘pay to play’ hurt businesses trying to get their info out on social media? Post your thoughts below!
We are always looking for more blogs to follow that deal with social media and marketing. So please put your link below and let’s connect! I’m trying to get better at writing blog posts so bear with me!
Cunningham Media has been working with small businesses since 2009 in Western and Central PA helping them to communicate with their customers through video, social media, web, and other effective platforms. Cunningham Media was formerly known as Visual Element Media.