By Nick Gueguen

In today’s business world, we hear one particular acronym and how vital it is to operating successfully. And that is SEO.

But, what exactly is SEO?

SEO, or search-engine optimization, is the way a business gets itself searched on top search engines across the Internet. In short, it’s a business’ way of getting digital attention.

In today’s Internet age, SEO gets a lot of attention. And SEO deserves that attention.

With a day where technology keeps advancing and Internet access is becoming more widely available through the advancement of computers and mobile devices, businesses who are not technologically savvy must learn to embrace the digital world. Or, if they are technologically savvy, they must continue to learn and grow digitally in order to not only survive, but to thrive in today’s business world.SEO

And what business doesn’t want to thrive? When used correctly, the Internet can be a business’ best friend. Getting your business noticed on search engines such as Google, Bing, Yahoo!, Yelp, and Facebook can be really cool personally, but it also means more business for you professionally.

Read more: 25 SEO Statistics to know in 2017

Put Together Strong Content

So, how do you go about getting this attention? Well, you need to know what each search engine you’re after is looking for. A big part of the SEO equation is making sure your content is strong and is what people want to see. Yes, you want to get your message across, and yes, you want consistency with that message across your entire brand. Michigan Tech ranks the No. 1 way to improve your site’s ranking is to produce content relevant to your business. 

Along with a major focus on content, you want to make sure your website is smooth. You want to make sure it is user-friendly and that it has content that other sites would want to use. So make sure you know what you’re talking about and you present it well.

With an understanding of what SEO is and how to capitalize on it, you will find success in this digital age.

A little bit about Nick Gueguen

Nick came to Visual Element Media in February 2017 with a journalism background. Prior to Visual Element Media, he worked in both sports journalism and college athletics communication. He’s an avid basketball player, sports fan, and Star Wars fanatic. Outside of Visual Element Media, he coaches junior high boys basketball and assists with the varsity and JV boys teams at Bishop Carroll.

You can contact Nick via email at: or